Business school educators emphasize the following points to students who arrive at Baylor’s doorstep with a desire to save the world:
- Success derives from the same professional operations used by the for-profit business next door.
- Understanding your target market and branding are vital to making marketing work.
Although a passion to make a difference is important to nonprofits’ success, no one need add passion to the list. The desire to do for others often walks in the door. Recognizing it is easy for professors who are in the classroom for some of the same reasons as their students.