In the News
Pandemic Propels Sports Sponsorships to Outperform Expectations
Executive Director of Sports Strategy & Sales Kirk Wakefield discussed the effectiveness of sports sponsorship campaigns in 2020 due to digital transformation and pent-up demand in an article in Forbes.
Gender Discrimination Is Still Alive and Well in the Workplace in 2021
A Forbes article included a reference to a study by Management Professor Kaylee Hackney who researched the link between mothers on maternity leave and gender discrimination in the workplace.
Phishing Tests Are Necessary. But They Don’t Need To Be Evil
A Harvard Business Review article covered recent research by Professor of Information Systems Daniel Pienta who found that companies who use phishing tests with questionable tactics have the potential to harm the company’s relationship with their employees.
2021’s Best & Worst Small Cities to Start a Business
T. Stevens Chair of Free Enterprise Steve Bradley was a featured expert in a Wallet Hub article about starting a business in small cities and offered advice on what entrepreneurs should look for in a small city.
Popular Stocks That Hedge Funds Are Buying
William Reichenstein, professor emeritus of Finance, offered tips for investors about sectors that are expected to grow in the coming years in a Wallet Hub article.
Car Insurance for Teens & Young Drivers: Cheapest and Best Companies in 2021
Franklin Potts, finance professor, was quoted in a MoneyGeek article as a personal finance expert who offers teens on a budget advice on shopping for a car with insurance rates in mind.
This Type of Manager Will Eventually Create Unethical Employees
Covered in a Ladders article were recent findings from a study by Associate Professor of Management Matt Quade who found that managers without morals can lead employees to engage in unethical behavior.
Baylor Study: What Motivates People to Prevent COVID-19?
Professors of Marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it in a Baptist Standard article.
Baylor Prof Leads Innovative Team Working to Disrupt Human Trafficking
Stacie Petter, professor of Information Systems and Business Analytics, has earned a nearly $250,000 planning grant from the National Science Foundation to provide law enforcement a technological edge in combatting human trafficking, covered by Baptist News Global.
As GameStop Shares Surge Amid National Attention, What’s Next for the DFW Company?
Shane Underwood, chair and professor of Finance, Insurance and Real Estate, was quoted in a Dallas Business Journal article about GameStop and the challenges it faces.
Jerry Johnson, ‘Quintessential Baylor Professor,’ Voice of Marching Band for 46 Years, Dies
Jerry Johnson, recently retired professor of marketing, passed away on May 4th. An article from Waco Tribune-Herald shared details about his career of service and multiple tributes from colleagues whose lives he touched.
Waco Family & Faith Film Fest Goes Drive-in on Return
Clinical Assistant Professor of Marketing Tyrha Lindsey-Warren is the founder of the Waco Family & Faith International Film Festival and was quoted in a Waco Tribune-Herald article about the return of the annual event.