by Beth Barbee
In the ever-evolving world of Information Technology (IT),career possibilities are no longer limited to programmers writing code, fighting viruses or encrypting personal information. All companies from restaurants and retail outlets to universities and hospitals must use technology for direct communication with their customers, clients and employees to stay competitive. The faster the word gets out, the better. This urgent need has created a whole gamut of niche IT professionals and the demand has made these opportunities quite exciting and lucrative. Baylor Business alumni J. Martin, Don Kersting and Ben Lamm are riding this new wave of highly concentrated IT. Everyday they are behind the screens of e-learning and interactive marketing.
Baylor Business Review, Fall 2006