The Baylor Business Review (BBR), debuted in 1983 and serves as the flagship communication of the Hankamer School of Business. The BBR communicates stories about how the University’s mission and values manifest in the lives of our alumni, faculty and students, as well as other business leaders around the world. The magazine also serves as a forum to discuss current business issues from the perspectives of academics as well as practitioners.
Published annually in late summer by the Communications and Marketing Department at the Business School, the BBR averages 56 pages and reaches approximately 42,000 subscribers, alumni and friends of the Business School.
As the business world has evolved, the BBR has evolved with it. The magazine was first published as an 8.5” x 11” glossy, two-color magazine. The magazine is now a colorful 9.5” x 11.75” publication with creative photos and graphics.
In 2005, the BBR was offered online for the first time. In 2011, the magazine’s website was redesigned for more readership engagement and moved to the domain bbr.baylor.edu.
In 2015, after receiving feedback from readers, the BBR was redesigned again. Articles with less than 30 percent readership were removed. In an effort to better represent readers, instead of four alumni profiles, the magazine features two alumni profiles, a profile of a recent graduate (someone who has graduated in the past five years), and a current student profile. In addition, the design has been simplified to allow for easier reading. The current structure of the magazine, redesigned in 2024, includes articles on research, profiles of HSB researchers, donor profiles, student features, and alumni profiles.