The Baylor Business Review (BBR), debuted in 1983 and serves as the flagship communication of the Hankamer School of Business. The BBR communicates stories about how the university’s mission and values manifest in the lives of our alumni, faculty and students, as well as other business leaders around the world. The magazine also serves as a forum to discuss current business issues from the perspectives of academics as well as practitioners.
Published twice each year, the BBR averages 60 pages per issue and reaches more than 40,000 subscribers, alumni and friends of the business school. Each issue of the magazine has a designated theme. Past themes include the Workforce; Customer Service; Small Business; the business school’s Faculty, Graduate Programs and Undergraduate Programs; Innovation; Sustainability and Social Responsibility; Real Estate; Energy; Entrepreneurship; Sports Marketing; and Technology.
As the business world has evolved, the BBR has evolved with it. The magazine was first published as an 8.5” x 11” glossy, two-color magazine. Under the direction of C.J Jackson, director of Communications and Marketing, extensive research was conducted in 2002 and 2003, which resulted in the introduction of the Baylor Business market position and brand. In conjunction with the school’s re-branding, the magazine underwent a major redesign with the fall 2003 issue. The magazine is now a colorful 9.5” x 11.75” publication with creative photos and graphics.
In 2005, the BBR was offered online for the first time. As for the printed publication, the magazine went green with the fall 2007 issue. The magazine is currently printed on FSC-certified 100 percent postconsumer waste entirely with non-polluting, wind-generated energy and contains 100 percent postconsumer recycled fiber. In 2011, the magazine’s website was redesigned for more readership engagement and moved to the domain bbr.baylor.edu. The BBR iPad app, which serves as an additional content platform and a way to further connect with audiences while expanding the magazine’s readership, was launched in 2012. The free BBR app offers readers an enhanced experience through videos, audio podcasts, interactive features such as hot spots and flip pages, and additional photos not published in the magazine (bbr.baylor.edu/app).
The Baylor Business Review has proven itself as a reputable publication on a national and international scale, earning more than 40 awards over the last 10 years. In 2005, the re-designed publication won the Gold Circle of Excellence Award for magazine improvement from the Council for Advancement and Support of Education (CASE). Most recently, the magazine earned an Award of Excellence from the 2013 Communicator Awards sponsored by the International Academy of the Visual Arts (IAVA). The publication earned a 2012 Award of Commendation from the Public Relations Society of America (PRSA) as well as two 2013 ADDY awards in a local competition sponsored by the American Advertising Federation-Waco chapter (AAF).
The magazine’s website earned an Award of Distinction from the 2013 Communicator Awards, and the app earned two Awards of Excellence from the 2013 Communicator Awards. Additionally, the magazine’s website and the BBR app both earned a 2012 Silver W3 Award from the IAVA. The app was named one of three finalists in OMMA MediaPost’s 2013 Appy Awards and has garnered over 1,550 downloads from more than 47 different countries. The BBR app was ranked #65 out of all free business iPad apps in the U.S. on the iTunes App Store shortly after its release and holds a near-perfect 4.5-star rating on iTunes. The app was also featured in the 2012 November/December issue of BizEd, the magazine of the Association to Advance Collegiate Schools of Business. All awards were shared with Pollei DesignWorks and Baylor University’s Photography Department, and the app awards were also shared with App Studio (formerly PressRun).